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The six principles of jewelry packaging design

  • 436
  • Jimmy at
  • May 03, 2018

Jewelry packaging design of the six principles are: practical principle and commercial principle, convenience principle and artistic principle, the principle of environmental protection, the connotation of the principle, the common of which is practical and environmental protection, convenience and artistic quality.
paper bag jewelry packaging design
Practical principle

The principle of practicality is to create the best effect of the product at lower cost.

Different jewelry may need different packaging materials, when making jewelry packaging design, the priority problem such as jewelry to carry and use, how to make more convenient to carry, commodity protection more properly, modelling and comfortable, this is the original intention of the designers.

Convenience principle

The convenience principle improves the efficiency while it is convenient for consumers to use and save the time of consumers.

It is mainly reflected in the packaging appearance of jewelry, such as when carrying, taking, holding, or carrying jewelry, it will produce a certain sense of comfort and lightness.

ring jewelry packaging box design


The artistic principle is the combination of technical beauty and formal beauty, which has a strong artistic appeal.

The artistic quality of jewelry packaging design principles embodied in the packing part such as shape, color, text, unique packing appearance, gorgeous color, are all in order to improve the desire of consumers.

Environmental principle

The principle of environmental protection is to promote the packaging of sustainable development, not only to the human body, but also to the environment.

Today's jewelry packaging design advocates green renewable materials and USES recyclable natural materials.
jewelry packaging design
Commercial principle

The commercial principle is for the purpose of making profit. In the design of jewelry packaging design, the pursuit of strange shapes, shocking slogans and prominent color matching are used to attract consumers to purchase.

Because the packaging is attached to the jewelry, the jewelry itself can not be displayed directly, so the features, functions and quality of the products can be realized through the jewelry packaging design. How to quickly and directly cause consumers to buy is the jewelry brand has been optimizing the link.

Connotative principle

The principle of connotation is to enhance consumers' understanding and understanding of commodities, and to have a deeper understanding of brand positioning, development and future.

The rational packaging design of the regional culture, commodity characteristics and brand culture of the excavated products can enhance the trust of consumers and establish a good brand cognition.

A good jewelry packaging design needs to be compatible with the six o 'clock, practicability, convenience, artistic quality and environmental protection is a top priority, how to choose between this is very test of a designer.