Jewelry packaging is a comprehensive reflection of brand concept, product characteristics and consumption psychology. It directly affects consumers' desire for purchase. Jewelry packaging as a way to realize the commodity value and use value, in the field of production, circulation, sales and consumption, and play an extremely important role, is an important topic of the corporate world, the design had to focus on. The function of jewelry packaging is to protect the goods, communicate the goods information, facilitate the use, facilitate the transportation, promote the sale, raise the product added value.
1. Safety conceptEnsuring the safety of jewelry and consumers is the most fundamental starting point for jewelry packaging design. When jewelry packaging design, shall, according to the properties of the jewelry to consider the storage, transportation, sales, carrying and use of safety protection measures, different jewelry may need different jewelry packaging materials. At present, the materials available include cloth, paper, wood, plastic, etc. When choosing jewelry packaging materials, both to ensure that the material of the seismic, compressive strength, tensile, crowded, anti-wear performance, but also pay attention to prevent bask in, moistureproof, anticorrosive, leakproof, flameproof problems, ensure the goods are in any case is in good condition.
2. Promotion concept
The promotion of jewelry sales is one of the most important functions of jewelry packaging design. In the process of consumers starting shopping, good jewelry packaging naturally ACTS as a silent advertisement or a silent salesman. If the design of jewelry packaging can attract the attention of consumers and stimulate their purchasing desire, then the packaging design really shows the promotion concept.
3. Production concept
Exquisite jewelry packaging design in ensuring at the same time, must consider the design can realize accurate, rapid and mass production, can help workers to quickly and accurately processing and forming, filling and sealing. When jewelry packaging design, shall, according to the property of commodity, the use value and consumer groups such as the choice of appropriate packaging materials, strive for the unity of form and content, and give full consideration to save processing time, in order to speed up the circulation of commodities.4. Humanistic philosophy
Excellent jewelry packaging design must adapt to jewelry storage, transportation, display and sales, and consumer's carrying and opening. Therefore, when jewelry packaging design must make the reasonable proportion of box type structure, rigorous structure, modeling beautiful, highlight box type of form and the material beauty, contrast and coordination, rhythm and cadence, box type structure to achieve functional, appearance beautiful, so as to adapt to the production, sale and use.
5. Artistic concept
Excellent jewelry packaging design should also have the perfect artistry. Jewelry packaging is an art that directly beautifies jewelry. It is easier to jump out of the pile of goods and enjoy the beauty of the goods, thus winning the favor of consumers.6. Environmental protection concept
Modern environmental awareness has become the consensus of most countries in the world. Under the ecological environment protection trend, only the non-polluting environment and the healthy jewelry packaging design could become the final choice for consumers.