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A charm bracelet or charm necklace is so personal, it tells your story, your travels and your loves- all around. It's a piece of jewelry that's classic so it avoids being on trend one season and out the next. It can be passed down from one generation to the next and get transformed into the next person's wearable life story. The charms I have from my Grandmother are some of my most precious. Charm gifting, in itself, becomes a tradition. We have mothers, husbands, daughters, sisters, friends, grandmothers returning every year on the dot for another charm for their bracelet. Charm bracelets, unlike any other jewelry is a growing reflection of one’s life.
Some of our all time favorites are also some of the most popular charms. My absolute favorite is our Custom Calendar; a charm where your special date is marked with a Diamond and which is entirely bespoke. Other classics are an engraved monogram disc, retro baby booties that can be engraved with a birth date or a name and famous landmarks like the Eiffel Tower, which we make 4 different ways. Our all time most popular category is travel; a classic charm bracelet theme. New styles people are loving include our new martini glass with a Diamond olive and our elephant mom and baby charm. The martini glass is classic and has a fun diamond olive spark to it and the elephant mom and baby gets an “aww” from everyone when they see the mom carrying the little baby with her trunk.
What do you see trending right now with charms? We see more symbolic charms like unicorns and lightning bolts rising in popularity. The infinity symbol is a charm that's popular at the moment and I think it’s a concept charm that people embrace right now.
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