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Jewelry packaging, how to enhance the brand image

  • 1897
  • Jimmy at
  • August 29, 2017

Before the jewelry is officially pushed to the market, it must be first packaged, for its culture and emotion. The product itself is naturally no emotion, need to go through a series of packaging, let it live, not only to make it an ornament, but also let it become emotional sustenance. With the culture to packaging, with the emotional to the packaging, mining jewelry products in the selling point at the same time, to dig its inherent cultural connotation, the appearance of the attraction and the combination of internal culture, so that consumers more easily accepted.

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  Jewelry packaging design is based on the characteristics of jewelry itself, through the integrated design to achieve the protection of jewelry and brand publicity. From the production, processing to the application of the whole process, jewelry packaging design is a visual communication design, industrial design, consumer psychology, marketing and other fields as one of the integrated disciplines. Jewelry packaging design to protect and beautify jewelry, safe circulation and easy storage and transportation as the basis, through accurate design positioning and ideas to mature technical means and unique art form, with the help of marketing and consumer psychology skills, improve consumption The jewelry brand awareness, and ultimately to achieve the improvement of jewelry sales and jewelry brand building long-term stable development.

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  Through the deep research and thinking on the design of jewelry packaging, combined with the characteristics of brand promotion, the future prospects of jewelry packaging design for a better outlook, that reasonable and clear positioning, strengthen the design sense, enhance the overall sense of the product, strengthen the brand image, innovative design methods, To ensure the sustainable development of brand building will be the future of brand-based jewelry packaging design of the only way, the future of jewelry packaging design with the technology, culture and technology to improve the level of continuous improvement.

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