|
The complete jewelry packaging design includes packaging structure design, packaging container design,
packaging visual information design, logo and advertising design.
Packaging visual information design mainly refers to the overall design
of text design, layout design, graphic design, color design, and
trademark design.
Jewellery
packaging not only has the function of protecting products. With the
improvement of people's living standards and aesthetic demands, jewelry
packaging has been given more and more meanings, and it is increasingly
valued by companies and consumers. Jewelry packaging is not only a
powerful means for the company's products to enter the market, but also
represents the company's image. In the fierce market competition,
jewelry information should be used to accurately convey jewelry
information and corporate image to consumers.
Therefore, designers should be more aware of the significance of
jewelry packaging, so as to design jewelry packaging that meets market
demand. To complete the packaging design requires a reasonable design
process, the basic process of packaging design is the designer of the
entire design activities in order to achieve the purpose of packaging
design arrangements. The packaging design process includes the following
stages: design preparation phase, design development phase, and design
completion phase. In the process of designing, the packaging design
needs to be positioned. The positioning methods include brand
positioning, product positioning, and consumer positioning. Design
positioning plays a decisive role in packaging design. Accurate
positioning can help merchants sell large quantities of goods. The
design orientation in packaging design is how to grasp the
characteristics of its own products and find the packaging content that
can catch the eye of consumers most.
|
