How do I do visual merchandising? In the jewelry industry, visual merchandising is particularly important. Visual merchandising is not for beauty, but for marketing! Powerful visual merchandising has a huge impact on the customer experience of a jewelry store, as well as its sales performance. From the jewelry packaging box inside the display case to the jewelry display case, every detail is very important.

 

 

1. Color matching is the key
Color is powerful, it can be the icing on the cake for a display design, or it can be a failure of a display. Too often we overlook the power of color and its ability to attract | eyeballs, use color to catch the eyes of customers, and draw them to your display products. The color matching is generally the color of the brand logo, plus another eye-catching color. It is worth noting that you should not use too many colors, which will affect the overall beauty.

 

2. Create a focal point
Check your display from the customer's point of view. The focus of the jewelry display is on the product and the jewelry box. The focus should be easy for the customer to view the product, not a visual element added when designing a story.

 

3. Display as many jewelry products as possible
A well-designed, impactful jewelry display gives customers access to as many items as possible without making a mess. Display as many products as possible, but keep the display clean and clear, ensure a wide and unobstructed view, and prevent customers from feeling disgusted with the product.

 

4. Make the most of space
The free space in the store can be used for many different things, such as providing logos for product or brand information, displaying brand culture, jewelry design information, etc. Lifestyle pictures can also be displayed to help customers connect with jewelry.